Brand Guidelines
Cloudsters
Dreammakers, built for the cloud.
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Dreammakers, built for the cloud.
Cloudsters carries its product promise in its type: airy, extended letterforms with room to breathe, exactly like the infrastructure it sells. "Dreammakers" isn't just a tagline — it's the brand's stance that cloud tooling should feel possible, not intimidating.
The palette stays almost monochrome — one electric blue against cool greys — so the brand reads as focused and technical rather than trend-chasing.
The primary logo should always appear exactly as shown — never redrawn, recolored outside this guide, or altered in proportion.
Maintain clear space around the logo equal to the height of the mark's icon on all sides. Never let text, imagery, or the edge of a layout enter this zone.
Digital min · 90px
Print min · 0.6in
RecommendedOne electric blue does the work — paired with cool greys so the brand never feels heavy, even at enterprise scale.
Exo 2's extended, technical letterforms echo the wordmark's spacing; Inter keeps product and marketing copy crisp.
Small distortions compound fast. These four mistakes are the most common — and the easiest to avoid.
Don't stretch or distort the proportions.
Don't recolor outside the approved palette.
Don't rotate or tilt the logo.
Don't place on low-contrast backgrounds.
A quick look at how the mark and palette hold up across common touchpoints.
