Brand Guidelines
Black Monkey
Playful branding with bite.
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Playful branding with bite.
Black Monkey is built for brands that don't want to blend in. The identity leans into thick, rounded letterforms and a grinning mascot to feel approachable without ever feeling small — playful confidence, not corporate polish.
Every application should keep that same energy: warm, direct, and just irreverent enough to be memorable. The mascot is the brand's handshake — it should appear often, but never compete with the wordmark for attention.
The primary logo should always appear exactly as shown — never redrawn, recolored outside this guide, or altered in proportion.
Maintain clear space around the logo equal to the height of the mark's icon on all sides. Never let text, imagery, or the edge of a layout enter this zone.
Digital min · 90px
Print min · 0.6in
RecommendedA warm amber against deep ink black — high contrast, high energy, built to pop on any background.
Fredoka carries the brand's personality in headlines; Nunito keeps body copy warm and easy to read at any size.
Small distortions compound fast. These four mistakes are the most common — and the easiest to avoid.
Don't stretch or distort the proportions.
Don't recolor outside the approved palette.
Don't rotate or tilt the logo.
Don't place on low-contrast backgrounds.
A quick look at how the mark and palette hold up across common touchpoints.
